Our Principles

Guiding Values for Conscious Living

We apply Yoga’s ethical precepts in our everyday life and are guided by the timeless values of integrity, mindfulness, and balance. Coupled with the transformative power of meditation, they offer a path to personal growth and societal harmony.

Yamas: 5 Commandments on Universal Moral Ethics

Universal ethics encompass five key principles applicable to all beings.

ahimsa

Ahimsa (Non-violence)

The cornerstone of yoga ethics, Ahimsa encourages kindness and compassion toward all living beings. Ahimsa encourages us to apply gender equality and safe manufacturing practices on our business dealings.

Satya (Truthfulness)

Honesty in thought, speech, and action fosters transparency and trust. It involves ethical communication and ensuring truthful dealings in social and professional spaces.

Asteya (Non-stealing)

Extending beyond physical theft, Asteya advocates for fairness and avoiding exploitation. It calls for integrity in resource usage, respecting intellectual property, and supporting sustainable practices.

Brahmacharya (Moderation)

Often interpreted as self-restraint, Brahmacharya teaches us to moderate desires and actions, promoting mindful consumption and balance in relationships.

Aparigraha (Non-possessiveness)

Aparigraha urges us to let go of greed and attachment, fostering a mindset of gratitude and simplicity.

The *Niyamas* focus on cultivating personal discipline and inner strength.

Shaucha (Cleanliness)

Physical and mental purity are essential for clarity and well-being. This principle aligns with sustainable manufacturing practices and global environmental standards.

Santosha (Contentment)

The practice of gratitude and acceptance cultivates inner peace. It encourages us to appreciate the present moment rather than constantly striving for more.

Tapas (Self-discipline)

Tapas signifies perseverance and
dedication, inspiring us to pursue
personal growth and
resilience.

Svadhyaya
(Self-study)

Reflection and study of sacred texts, as well as self-awareness, lead to deeper understanding and personal development.

Ishvarapranidhana
(Surrender to Higher Power)

Faith and humility in the divine foster
 a sense of interconnectedness and
purpose.

The Synergy of Yoga and Meditation

Yoga and meditation are deeply intertwined, each enhancing the other. While yoga prepares the body and mind for stillness, meditation deepens the ethical and spiritual practices of yoga. Together, they create a holistic approach to living that is rooted in mindfulness, compassion, and purpose.

Conclusion

Yoga’s ethical precepts and meditation principles serve as guiding lights in our journey toward conscious living. By embracing values such as gender equality, sustainability, and mindfulness, we not only enrich our own lives but also contribute to a more harmonious and equitable world. These ancient teachings, though timeless, remain profoundly relevant in addressing the challenges of modern life.

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