Our Principles
Guiding Values for Conscious Living
Yamas: 5 Commandments on Universal Moral Ethics
Universal ethics encompass five key principles applicable to all beings.

Ahimsa (Non-violence)
The cornerstone of yoga ethics, Ahimsa encourages kindness and compassion toward all living beings. Ahimsa encourages us to apply gender equality and safe manufacturing practices on our business dealings.

Satya (Truthfulness)
Honesty in thought, speech, and action fosters transparency and trust. It involves ethical communication and ensuring truthful dealings in social and professional spaces.

Asteya (Non-stealing)
Extending beyond physical theft, Asteya advocates for fairness and avoiding exploitation. It calls for integrity in resource usage, respecting intellectual property, and supporting sustainable practices.

Brahmacharya (Moderation)
Often interpreted as self-restraint, Brahmacharya teaches us to moderate desires and actions, promoting mindful consumption and balance in relationships.

Aparigraha (Non-possessiveness)
Aparigraha urges us to let go of greed and attachment, fostering a mindset of gratitude and simplicity.
The *Niyamas* focus on cultivating personal discipline and inner strength.
Shaucha (Cleanliness)
Physical and mental purity are essential for clarity and well-being. This principle aligns with sustainable manufacturing practices and global environmental standards.
Santosha (Contentment)
The practice of gratitude and acceptance cultivates inner peace. It encourages us to appreciate the present moment rather than constantly striving for more.
Tapas (Self-discipline)
Tapas signifies perseverance and
dedication, inspiring us to pursue
personal growth and
resilience.
Svadhyaya
(Self-study)
Reflection and study of sacred texts, as well as self-awareness, lead to deeper understanding and personal development.
Ishvarapranidhana
(Surrender to Higher Power)
Faith and humility in the divine foster
a sense of interconnectedness and
purpose.
The Synergy of Yoga and Meditation
Conclusion
Yoga’s ethical precepts and meditation principles serve as guiding lights in our journey toward conscious living. By embracing values such as gender equality, sustainability, and mindfulness, we not only enrich our own lives but also contribute to a more harmonious and equitable world. These ancient teachings, though timeless, remain profoundly relevant in addressing the challenges of modern life.
